Blog | Bruce Witchel

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

Is Dufferin secretly Toronto’s best street?

We’ve all had our battles with the Dufferin bus. On a cold day during rush hour, it can feel like a perilous object barrelling toward you: loud, crowded, seemingly devoid of suspension. But it’s also just always there—it’s an essential caravan for one of Toronto’s most important streets. Stretching from ...

Pre-construction condo buyers forced to off-load units for as much as $150,000 less than they paid

If buyers continue to sell condos below contract value in assignment sales, the sell-off could lower valuations for entire buildings, experts warn Toronto pre-construction buyers are selling assignments at a loss and the numbers are piling up, putting valuations of whole buildings at risk, experts warn. Lance McMillan Toronto Star A growing number of ...